A couple days ago I delivered the final brandbook for my latest freelance client. A labor of love, this project transcended the realm of everyday design commissions, morphing into a truly collaborative effort between two creative individuals.
Laura Lowery is one part photographer, one part public relations, and one part yogi. We met on a women’s cycling retreat on Vashon Island, which, in retrospect, was the perfect way for us to meet. She commissioned me to consolidate her three interests into one visual brand, something that would represent her unique skillset.
I sketched up several concepts, and she chose the mark below. At first, I tried producing the art digitally, but was quickly deterred by the vector-perfect rendering. I turned to my instincts: paper and paint. But still something wasn’t quite right. Finally, I realized my mistake: it should be her handwriting, not mine.
One painting session and two Thai entrees later, we had our mark, created using gouache on acrylic. The technique was suggested to us by the very helpful folks at Artist & Crafstman, who explained that it would produce the most expressive, uninhibited brushstroke, and that it would also lend itself highly to scanning.
For the color palette, we drew heavily from Laura’s personal style. I had the pleasure of touring her home, which looks like something out of Country Living magazine: white-washed walls with large windows, a distressed table, vaseful of roses, and a weathered turquoise chest. So calm and peaceful.
The book itself was the icing on the cake. Sheathed in craft paper, the painted acrylic sheets provided a translucent decorative layer, which also functioned as a dust jacket. Japanese bound, it echoed the handcrafted, expressive quality of Laura’s brand. But the best part, was that it wasn’t mine — it was ours. Brands work best when designer and client work synergistically. This was one of those brands.
Photos by Laura Lowery