It started like almost every project: I get a call from someone I’ve never met, who was referred to me by their friend/colleague/sister-in-law’s catsitter. I’d never met this person, and yet they were very interested in working with me.
What’s more, is that this time, not only had I never met the client, but I had no experience in their line of work. “Do you do video?” queried the voice on the other end of the line. “Well, not exactly…” I answered. “That’s okay,” he said. “Your work looks great, and we could really use an illustrator.”
Two days later, I found myself sitting in a conference room with the director, writer, and animator, discussing a multi-million dollar initiative whose success rested upon the creative prowess of — you guessed it — yours truly.
Hoping to increase domestic enrollment in North American boarding schools, The Association of Boarding Schools asked us to create a video for their latest campaign, the North American Boarding Initiative (NABI). Consisting entirely of motion text and animated illustrations, the video was premiered at the TABS annual conference in Boston with resounding success.